Educating and engaging on cybersecurity

01Introduction

At a time when cybersecurity is a growing concern, MysteriumVPN wanted to stand out by promoting its decentralized VPN to an informed audience. To do it, the company partnered with Evan, aka ScienceCuriosity, a creator specialised in science and physics, so the message could be delivered in an educational and captivating way.

MysteriumVPN, headquartered in Switzerland, had no contacts with French creators. Their initial script existed only in English, and our agency facilitated the expansion by translating and adapting their messaging so the campaign resonated with a French-speaking audience. The results proved the strategy right and opened new opportunities for MysteriumVPN in this market.

This collaboration mattered for another reason: it was the very first brand sponsorship of Evan’s career. On YouTube since 2018, he had patiently built a loyal and engaged community. Our agency accompanied him at every stage of the partnership, guaranteeing a smooth and successful collaboration while protecting his credibility.

02The context

Evan built his reputation by making complex scientific concepts accessible, earning the trust of his audience over the years. Having never collaborated with a brand before, he was concerned that the partnership could damage that relationship of trust.

MysteriumVPN saw in him the ideal partner to raise awareness about online security with a pedagogical and compelling approach. Several challenges stood in the way:

• A market saturated by well-established centralized solutions.
• A general lack of awareness about the benefits of decentralized VPNs.
• The need for an educational approach to convince users.

03The strategy

Creator selection. Thanks to his ability to simplify complex subjects and his constant engagement on YouTube for seven years, Evan was the ideal candidate. Our agency supported him at every step to ensure a smooth and mutually beneficial collaboration.

Support. Because it was his first partnership, we took the time to help him integrate the brand into his content, refine his message, and feel comfortable with the promotion.

Platform. YouTube was chosen to maximize impact with long-form educational content.

Content format. A 90-second integration explaining the benefits of a decentralized VPN.

Key message. Expose the risks of centralized VPNs and demonstrate how MysteriumVPN offers a safer, privacy-respecting alternative.

04The execution

We structured the campaign in several phases:

• Preparation and mentorship. We took the time to explain the collaboration process to Evan so he felt confident about every step.
• Content creation. He produced an educational segment on online threats, illustrated with concrete examples and a clear call to action.
• Language adaptation. The initial English script was carefully translated into French to ensure smooth and natural delivery.
• Publication and engagement. The VPN integration was placed inside a video about the Big Bang, a captivating topic that allowed a natural transition into cybersecurity.
• Post-campaign follow-up. After publication we analysed the feedback and discussed areas for improvement for potential future collaborations.

05The results

Reach. The video reached over 15,000 views in two weeks. While the number may look modest next to large-scale campaigns, it carries strategic weight: Evan’s audience is made of science and technology enthusiasts, which makes it a highly qualified and engaged public.

Engagement. The interaction rate reached 6%, well above industry averages. That performance reflects both the audience’s interest in the topic and the relevance of where the product was placed in the video.

Positive reactions. Most of the feedback praised the smooth and informative integration. Evan himself expressed great satisfaction with this first sponsorship experience. Thanks to the support provided by our agency, he handled the collaboration without stress and without losing credibility, while keeping the message faithful to his style and values.

Successful French market entry. MysteriumVPN was able to enter the French market successfully, gaining new traction and visibility, which proved the effectiveness of our influencer marketing strategy for international expansion.

06Analysis and key takeaways

Key success factors:

• A first partnership done right. This first collaboration was an important milestone for Evan, and he wanted it to land well with his audience. Our support let him approach the experience with more confidence, finding a balance between the brand’s message and his own style.
• Authenticity first. By leaving him creative freedom, we preserved his audience’s trust.
• Constant support. Guidance across the whole duration of the project contributed to a smooth and effective promotion.

Areas for improvement:

• ▸Multi-platform approach. Extend the communication to Instagram and TikTok to reach a wider audience.
• ▸Stronger call-to-action. Introduce limited-time offers to stimulate engagement.
• ▸Long-term thinking. Consider a recurring collaboration with ScienceCuriosity to anchor the message over time.